It’s no secret that Jay-Z’s ruffled some feathers with his recently announced NFL & RocNation Partnership, something Jermain Dupri knows alot about after receiving alot of flack last year for trying to take action in relation to the same situation. JD along with his friend and podcast host Bryan Michael Cox recently visited Big Tigger’s show and spoke on the situation.
Peep the Full Podcast Below:
Big-Ups to JD for coming forward and keeping it real and also based from all he’s not saying he’s a real and true friend and if you look a little closer at the thoughts of Jay’s close friends like Jeezy and more that has commented so far on the situation, they are all for the most part very confident that Jay-z will in the end use this situation for the greater good, for the culture and people Jay represents.
IMO: From day one Jay’s always known for always having a strategy, being very selective in his partnerships and is always open to have a conversations with any giant in any industry before deciding to do it by himself and history has proven that those that chose to work with Jay always benefited.
- He went to Iceberg Jeans – they refused – he started Roc-a-Wear (made over 200 mil #easymoney)
- Christal wasn’t playing ball – he popped off Ace of Spades (a couple hundred million here as well)
- Shocked the world and went on tour with linkin park and became even bigger as an artist and star
- Instead of forming an alliance with Youtube or Apple he launched Tidal ( already made a bunch of bags here)
Jay-z’s a marketing genius and knows well how to use his (and Beyonce’s) positon of power and influence to not only affect the change that they’d like to see and be remembered in history for but also at the same time knows how to capitalize and flip any situation for a couple hundred million. I won’t be surprised if during this partnership Jay decides to drop an album during a superbowl weekend but more than that the partnership means alot for Roc-Nation as a stadium/touring company so i’m sure in many ways it’ll be not only a lucrative partnership for both parties but also one that brings about changes for the greater good.